RSS Marketing Podcasts online marketing

The phrase “social media optimization” is relatively new to search. SMO is defined as: the new art of wielding tools, strategies, and influence for the purpose of gaining visibility on social media networks and websites like Digg.com, del.icio.us, reddit, NewsVine, Netscape.com, MySpace and even Wikipedia.

Neil Patel a leading practitioner of social media optimization, a top influencer at Digg.com and an eloquent speaker. In this 15 minute interview, Stephan Spencer, President and Founder of Netconcepts, sits down with Neil to talk about the most important social media sites. You’ll learn how to get there, how to determine potential risks, and what the benefits are to engaging in SMO.

 

 Interview with Neil Patel, Social Media Optimizer [13:48m]: Play Now | Play in Popup | Download

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In this interview with Brian Quinton, Senior Editor of DIRECT Magazine, Netconcepts’ VP of Search, Brian Klais discusses the key performance indicators facing search marketers today. Learn, from an industry leader, the essential concepts behind the Long Tail of Natural Search. Listen and discover how to utilize website analytics to grow your “tail,” increasing your search engine marketing ROI.

Interview conducted by Brian Quinton, Senior Editor of DIRECT Magazine on Thursday, February 1, 2007.

 

 Interview with Brian Klais for DIRECT Magazine [34:31m]: Play Now | Play in Popup | Download

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In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.

RSS feeds are changing the way people are consuming their media. You need to stay on top of this channel in order to remain competitive online.

Web 2.0 is also changing the way people interact with web properties. The user generated content phenomena is helping site owners to actively engage an audience and build community online.

This presentation will also discuss how one online publisher, www.dmnews.com, is leveraging the Web 2.0 tool kit.

Social Media Sites are emerging as a channel to be reckoned with online. If you are not participating in these communities you are missing opportunities for increased brand recognition and traffic to your sites.

You Will Discover:

• Best practices for RSS usage
• The benefits of user generated content
• Why tagging matters for website owners
• How industry leaders are leveraging Web 2.0
• How social media can bump up your traffic and impressions

This presentation was originally held on Tuesday, January 30, 2007 at The Country Springs Hotel in Pewaukee, WI.

 

 Interview with Hershel Reese and Web 2.0 [37:12m]: Play Now | Play in Popup | Download

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It’s 2007 already. If you are like most merchants, you’ve followed the advice of your NSO firm and completed some basic site optimization projects. You routinely spot check your Google indexation, and your rankings on 100 or so “trophy” keywords to show your executive team. And a look at your web analytics shows your natural search channel sales growing. So what’s wrong with this picture?
Let the Long Tail of natural search and KPI metrics strengthen your website through best practice SEO.

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The WordPress plugin “Replace by Referrer”, written by Charlie Evans, Sr. Developer at Netconcepts, was designed for a client who had advanced tracking capabilities in place but no way to utilize them. When prospect phone calls came in they wanted to know which search engine referred them. Additionally, they wanted to offer a different phone number displayed for each search engine. The Replace by Referrer plugin was developed to automatically replace defined text on pages and posts within content depending on search engine referrer.

If Google refers a visitor to your site, a custom phone number (specific to Google traffic) or a custom link (to a specific Google referred landing page) will be displayed to that visitor. The same technology can be applied to MSN (rebranded as Live Search), Yahoo, and all other search engines as well without having multiple pages for each search engine.

It is completely free and has been released as “open source” under the GPL license. So enjoy!

Features include:

• Allows you to replace specific text strings in pages and posts with search engine specific referrer content.
• Session identification specific to search engine. Replace by Referrer remembers which search engine the visitor came from throughout your entire site.
• And best of all, it’s FREE!

Download the plugin!

Installation instructions

1. Upload replace_by_referrer.php to your wp-content/plugins directory.
2. Activate the plugin.
3. Go to Plugin Editor
4. Click the “Replace by Referrer” file in the right hand column
5. Scroll down to “// comment about this replacement” (See example below)

   // comment about this replacement
'{test1}' => array(
    'google' => 'google1',
    'msn' => 'msn1',
    'yahoo' => 'yahoo1',
    'default' => 'default1',
)

   Replace google1, msn1, yahoo1, or default1 with any text string.

   For Example:
   // comment about this replacement
'{test1}' => array(
    'google' => '1-888-207-1109',
    'msn' => '<a href="http://www.netconcepts.com">netconcepts</a>',
    'yahoo' => '<img src="http://www.example_image_URL.com" />',
    'default' => 'This default text would appear in place of {test1} if the referrer is not Google, MSN, or Yahoo',
)

6. When you have everything configured, insert {test1} within a post or page where ever you want the specified text seen above to appear.

Note: In the example seen above, if Google were the referrer, {test1} would appear as “1-888-207-1109″, if MSN were the referrer, {test1} would appear as netconcepts, etc.

To-do

• Configure all the referrers and replacements via the WordPress options menu in the Admin, as opposed to hardcoded in the plugin.
• Modify the code so that you can serve the text string based on referring keyword, as opposed to referring by search engine.

Feedback?

Got a bug to report? Or an enhancement to recommend? Or perhaps even some code to submit for inclusion in the next release? Great! Share your feedback by commenting to this post.

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This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies

Speakers:
Amanda Watlington, Ph.D., APR, Searching for Profit
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, FeedBurner

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• A corporate website souped-up by Web 2.0 technologies: a blog platform for a CMS, RSS feeds, tag clouds, tag pages, comments, trackbacks, pingbacks…
• Went from 100,000 pageviews per month to 390,000 within just a few months of relaunch.
• A marked increase in visitor numbers as well: 28,000 to about 60,000 from about in that same timeframe.
• indexation in Google increased from 300 pages to 4,800 pages, including 2,640 tag pages.

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Links are the currency of the search engines. Without good inbound links to your web site, your SEO efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building experts Stephan Spencer and Eric Ward as they guide us through the quagmire and show us the way to great search engine rankings.

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This dynamic, multi-faceted session will focus on how to effectively use the new technologies of blogs, podcasting, and RSS to reach and retain customers. You will learn proven strategies and sure-fire tactics for how to leverage your blog’s ability to reach and influence your customers, prospects, and the media. In this session, we’ll show you how other marketers are already successfully integrating blogs, RSS, and podcasting into their online marketing communications mix, and achieving deeper more personalized relationships with their customers.

Learning Points:

• Successfully use blogs and podcasts as direct marketing tools for getting your selling messages in front of prospective customers
• Discover proven strategies for using your blog to reach the media and gain competitive advantage
• Master top tips for optimizing your blog so that it improves your search engine marketing

Panelists:

• Lee Odden, CEO, TopRank Online Marketing
• Stephan Spencer, Founder and President, Netconcepts
• Dr. Amanda Watlington, Owner, Searching For Profit

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As a brand owner, it is important to recognize the role in which search marketing plays in the wider marketing mix and understand that it is more than sprinkling a handful of keywords on pages. Natural search marketing or search engine optimization is more than just keywords.

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